Voyager Crypto for All 2022
2022 LAUNCH OVERVIEW
THE
VISION
SOUNDBITES
21
Campaign Tasks
OBJECTIVE
BRAND FOUNDATION
CAMPAIGN STRATEGY
These are the things we need the campaign to do.
CAMPAIGN IDEA
2M Funded Accounts
Crypto with attitude, for the real world, for everyone
Counterculture to Big Crypto
Crypto For All
BARRIERS
Lack of Brand Awareness / Attention
Lack of Crypto Knowledge
Competitive Noise in Category
AUDIENCE
Committed
Capable
Capable
Committed
Capable
TASKS
Show up big, get noticed\!
(in an unexpected way)
Invite and facilitate; focus on 'why' over 'what'
(don't over-explain)
Be noticeably different (and memorable)
28
THE
CONCEPT
SOUNDBITES
try.investvoyager.com/crypto-for-all/
RIELLELI
try.investvoyager.com/crypto-for-all-rielle/
VOYAGER
CRYPTO FOR ALL MEDIA
CAMPAIGN AT A GLANCE
AWARENESS
66
ASI LEARNED ABOUT CRYPTO, THERE WERE SO MANY MORE POSSELITIES
THAN I EVEN EXPECTED.
Rielle
VOYAGER
DOWNLOAD THE APP
The Meas people have for what crypto can be are beyond anything I would've ever imagined
CONSIDERATION
"CHYPTO IS ABOUT WHAT WE
CAN CREATE BEYOND THE
VALUE OF THE COINS
66
AS I LEARNED ABOUT CRYPTO, THERE WERE SO MANY MORE POSSIBILITE THAN LEVEN PECTED.
\- Rielle
GG
AS I LEARNED ABOUT
CRYPTO, THERE WERE NO MANY MORE POSSIBILITIES THAN I EVEN POTED
Rielle
VOYAGER
VOYAGER
CRYPTO FOR ALL
VOYAGER
VOYAGER
CRYPTO FOR CREATORS
As I learned about crypto, there were so
VOYAGER
VOYAGER
than I even expected.
Rielle
CRYPTO
FOR
CREATORS
WE'RE MAKING SOMETHING NEW
AND WE'RE MAKING
IT TOGETHER."
RIELLE
VOYAGER
the idea of being
part of something that's
never been done before"
VOYAGER
VOYAGER
CR FO
VOYAGER
공공공
CRYPTO
FOR ANYONE
WHO HAS 3 MINUTES
THERE IS A COIN OUT
THERE FOR EVERYONE
AND FOR WHATEVER
YOU BELIEVE IN
EARN ON WHAT
YOU HOLD. SPEND ON WHAT YOU LIKE.
CONVERSION
VOYAGER
VOYAGER
VOYAGER
WERE MAKING
AND WERE MAKING
"WE'RE MAKING
SOMETHING NEW AND WE'RE MAKING IT TOGETHER."
DOWN THE VOYAGER
IT TOGETHER
VOYAGER
VOYAGER
VOYAGER
A
400 011 0
CC
AS I LEARNED ABOUT
CRYPTO, THERE WERE SO MANY MORE POSSIBILITIES THAN I EVEN EXPECTED.
\-Riene
MARTA
Fand+m
FOR THE LOVE OF FANS
Search the world's largest fan wiki platform
E3 2021 Roundup: 11 Cames We're Stoked About
The God of Mischief
Who Would be King: The Psychology of Loki
TOP MIKIS
MOVIES
VIEW ALL F
FANDOM BINGEBOT
VOYAGER
CRYPTO FOR ALL
DOWNLOAD THE APP
REASONS
HOVIES
The Mightiest 'Thor: Love and Thunder
Fan Theories
Tom Hiddleston on Loki's Biggest Betrayals and Most Heroic Moments
Trying to figure out what to watch next? Bingebot will make a watchlist for you.
16 Reasons we love
Final Fantasy
GAMES
Elder Scrolls
TV
Memory Alpha
Pusover 250.000
\->
Official Terraria Mi
Minecraft Wiki
Marvel Cinematic Universe
Arrowverse
One Piece Wik
Harry Potter Wiki
Walking Dead Wik
Dragon Ball Wi
Popular Wiki Pages in Movies
GABI LEARNED ABOUT
CRYPTO, THERE WERE SO
MANY MORE POSSIBILITIES THAN I EVEN EXPECTED.
\-Diena
CRYPTO FOR ALL VOYAGER
DOWNLOAD THE APP
Fandom
Fand m
FOR THE LOVE OF FANS
Search the world's largest fan wiki platform
GAMES
E3 2021 Roundup: 11 Games We're Stoked About
TIMBRE CIERPKE
try.investvoyager.com/crypto-for-all-timbre/
VOYAGER
CRYPTO FOR ALL MEDIA
CAMPAIGN AT A GLANCE
AWARENESS
CONSIDERATION
GET $15 IN VGX
TIMBRE
VOYAGER
VOYAGER
Crypto allow
sacrificing my a
VOYAGER
CRYPTO
FOR ARTISTS
VOYAGER
VOYAGER
"CRYPTO GAVE ME THE OPPORTUNITY TO BUILD A
FUTURE FOR MYSELF
As an independent artist, crypto gives me the opportunity to create a
ature for sell.
GET $15 IN VGX
TIMBRE
CRYPTO ALLOW
VOYAGER
VOYAGER
Earn rewards just for holding crypto
VOYAGER
dreapt
CONVERSION
VOYAGER
VOYAGER
"Love the idea of Carning rewards while you save."
VOYAGER
VOYAGER
"CRYPTO GAVE ME
THE OPPORTUNITY TO BUILD A FUTURE FOR MYSELF."
GET $15 IN VGX
TIMBRE
VOYAGER
VOYAGER
VOYAGER
VOYAGER
DOWNLOAD THE APP
VOYAGER
VOYAGER
12
Aaron Anderson
Aaron speaks in a compelling, salt of the earth sort of way. His iron working background will make for a visual inspiration in a cinematic way.
AARON ANDERSON
try.investvoyager.com/crypto-for-all-aaron/
VOYAGER
CRYPTO FOR ALL MEDIA
CAMPAIGN AT A GLANCE
AWARENESS
CRYPTO IS A WAY TO CREATE THE FUTURE I WANT
GET $15 IN VGX
AARON
CRYPTO IS A WAY TO CREATE THE FUTURE I WANT
VOYAGER
VOYAGER
"CRYPTO GIVES ME HOPE
FOR THE FUTURE
VOYAGER
VOYAGER
CRYPTO IS A WAY
TO CREATE THE FUTURE I WANT
VOYAGER
VOYAGER
CONSIDERATION
Crypto For All A
CRYPTO FOR BUILDERS
VOYAGER
VOYAGER
"ORYPTO GIVES ME HOPE
FOR THE FUTURE.
CRYPTO FOR ALL MEANS ALL PEOPLE CAN HAVE A STAKE IN CRYPTO.
\- Aaron
GET $15 IN VGX
AARON
CONVERSION
VOYAGER
The thing I ke about the
ine, and how crything updated by the second
VOYAGER
VOYAGER
Crypter &
that are ready when you are
THE VOYAGER
CRYPTO IS A WAY
TO CREATE THE FUTURE (WANT IT'S ANOTHER WAY FORWARD
GET $15 IN VGX
when you open b Voyage account using code
AARON
VOYAGER
"CRYPTO GIVES ME HOPE FOR THE FUTURE.".
VOYAGER
VOYAGER
DOWNLOAD THE APP
VOYAGER
OTO FOR ALL
VOYAGER
CRYPTO FOR ALL
VOYAGER
23
Anthony Duclair
Anthony Duclair is a Canadian professional ice hockey forward currently playing for the Florida Panthers of the National Hockey League.
ANTHONY DUCLAIR
try.investvoyager.com/crypto-for-all-anthony/
VOYAGER
CRYPTO FOR ALL MEDIA
CAMPAIGN AT A GLANCE
AWARENESS
VOYAGER
GET $15 IN VGX
ANTHONY
CONSIDERATION
CONVERSION
"VOYAGER MAKES CRYPTO
ACCESSIBLE FOR ANYONE
WITH INTERNET
GET $15 IN VGX
ANTHONY
VOYAGER
People of all backgr Changing the ru
VOYAGER
VOYAGER
VOYAGER
I LOVE THE IDEA OF
CRYPTO FOR ALL
EVERYONE'S INCLUDED.
breaking dow
aners for people of
Changing the les
VOYAGER
CRYPTO FOR GAME CHANGERS
I LOVE THE IDEA OF
CRYPTO FOR ALL EVERYONE'S INCLUDED.
VOYAGER
THE VOYAGER
VOYAGER
VOYAGER
VOYAGER
VOYAGER
VOYAGER
CRYPTO FOR ALL
\*\*\* VOYAGER
GET $15 IN VGX
ANTHONY
VOYAGER
VOYAGER
I LOVE THE IDEA OF CRYPTO FOR ALL.
VOYAGER
34
WHERE DO WE GO FROM HERE?
<http://www.youtube.com/watch?v=4rtjfc8cwMo> <https://try.investvoyager.com/crypto-for-all/> <http://www.youtube.com/watch?v=pNaPbwFs8to> <https://try.investvoyager.com/crypto-for-all-rielle/> <http://www.youtube.com/watch?v=HyWWM3wexjQ> <https://try.investvoyager.com/crypto-for-all-timbre/> <http://www.youtube.com/watch?v=mJQAsQxeYp8> <https://try.investvoyager.com/crypto-for-all-aaron/> <https://try.investvoyager.com/crypto-for-all-aaron/> <http://www.youtube.com/watch?v=TQcIBicWL9k> <https://try.investvoyager.com/crypto-for-all-anthony/>
